I've been doing some research on optimizing my website, www.webajeb.com. How was I to know there's so much to learn?? I have had to learn terms like "keywords," "XML site map," "title tags," and "H1 headers," not to mention that I'm going to have to start tweaking the HTML code of my site. Yeah, the HTML code. We won't even go into that!
But, at the end of it all, I should have a website that is more frequently returned in the results list when people are searching for a service such as mine. That's been a big mystery. How to get noticed on the internet.
It's important because, so far, 90% of my clients have found me on the internet. So I have been studying up on what search terms people are using, how often, and how much competition there is for each term. Whew!
Not an exact science, by any means and, like the internet itself, it changes frequently. Someday I hope to have someone else do this stuff for me, like when my business has grown to the point where I have enough work to keep me busy 40 hrs/week. Until then, the extra hours I have available will be spent tweaking the html code of my website pages and believe me, I'd much rather be designing scrapbook layouts! Nothing's drier and more tedious than the html code behind a web page! If you are curious about what it looks like, go to my website, www.webajeb.com, do a right-click on the home page and then choose "View Source."
You'll be sorry you did. Welcome to my world!